Marketing Material

Flyer

Note: GST @ 18% extra. Delivery charges extra.

Introductionpermalink

A flyer is a single-sheet document designed and printed for marketing and promotional purposes, conveying messages to the target audience through eye-catching text, images, and graphics.

Flyers come in various types tailored to specific needs, such as promotional, event, informational, business, product, educational, and real estate, among others. Depending on your target audience and reach, these can be distributed through modes such as direct mail, handouts at events, or display racks.

Specificationpermalink

Sizepermalink

The size of your flyer depends on the amount of information you wish to convey. A larger size allows you to add more content, but it could be inconvenient to distribute. Common sizes are A4 and A5, but custom sizes are available to help you stand out in your campaign.

Paperpermalink

The choice of paper significantly influences the overall look and feel of your flyer. While the popular choice is 100 gsm Art Paper, we offer customization options for both GSM and paper stock to meet your specific requirements.

GSM stands for Grams Per Square Meter, indicating the weight and thickness of the paper.

Art Paper is a coated option that delivers a glossy finish, enhancing color vibrancy and providing a professional appearance. This paper type is well-suited for marketing materials.

Maplitho Paper, on the other hand, is an uncoated paper with a natural matte feel, ideal for informational flyers.

Sidepermalink

Single-sided printing involves printing on one side of the flyer, leaving the back side blank, and is typically chosen for simpler designs. In contrast, double-sided printing utilizes both the front and back of the flyer, allowing for additional content or different messages on each side.

Considering the price difference, single-sided printing is cheaper for small orders, while double-sided printing is best for bulk orders.

Quantitypermalink

The optimal quantity depends on your distribution strategy, such as newspaper inserts, street handouts, direct mail, or display racks, where you can estimate your target audience size. It's also advisable to keep flyers in stock due to the cost-effectiveness of bulk printing, allowing for distribution as needed.